Your company should be recognisable. Look at companies such as BooHooMAN who make a name for themselves via branding. You can read honest reviews of BooHooMAN here. They make name for themselves via branding. But what is branding? And what does a company have to gain by focusing on branding? Read this blog to learn more about branding.
What is branding?
Branding is a marketing practice. It means that a company develops a design that customers can easily recognise. The design may be a name or symbol. Think of any logo and you will probably know which company is behind it. That is because the logo became a symbol for that web shop or insurance company. There are various energy companies or fashion shops like Boohoo that you will be able to recognise by the logo alone. But branding means more. It also means that the name of your car service of dating site means something to people.
Recognisability is one of the main focus points of branding. Whenever people mention the name of your dating website, he or she shouldn’t specify what kind of company you are. The name of your airport parking service should be so recognisable that people already know what company is behind the brand. The same goes for a logo that should be recognised as soon as it appears on a poster, flyer or banner.
Familiar Names Sound Reliable
You want the name of your personal care shop to sound familiar because people associate familiarity with reliability. If there are two kinds of washing powder on the shelve, most people will choose the washing powder from the brand they recognise, even if that box is a bit more expensive. The same goes for any other product. Shoes, photoshops, car least companies, all of them sound more reliable when people are already familiar with the name of the mortgage provider.
Associations and Impressions
Of course, the name of your travel insurance or home insurance should have a positive connotation. Every potential customer may know your company’s name, but even the most recognisable name in the world will not help your postal service to expand if the name only brings to mind bad stories. You want them to think positive when they think about your company. Therefore, you should make sure your customers are satisfied.
Branding Via Marketing
One way to make sure people know what your car lease company is all about is via advertisements and other forms of marketing. Commercials are a bit old-fashioned now streaming services take over from regular television broadcasting, but there is still digital advertisements on various websites. You can also think of flyers, posters and billboards at places where a lot of potential customers are supposed to see them.
Branding and Employees
But not only customers should be satisfied. Employees also need to feel like they belong to a company community. Examples of marketing that will speak to them are company pens, notebooks and other office supplies featuring your brand’s name and/or logo. Happy employees will work harder for your company and also be more inclined to treat customers well.