We’ve already looked at six signs that your relationship with your SEO agency is breaking down. Now here are five more points that suggest it’s time to recruit a new agency to oversee your website’s SEO campaign.
1 Failure to submit regular reports
Whilst it’s true to say that even the most finely-crafted SEO campaign takes time to achieve its optimum results, any good agency will provide regular reports to show you exactly what return you are receiving from your investment in their services. As an article in Search Engine Land points out, SEO performance is something which can be easily measured, so if your agency isn’t supplying you with the necessary tools and information to assess them, it’s clear that something is going wrong.
2 Empty promises
Some agencies will promise you that your website will head the search engine results for specific keywords, which is a completely meaningless promise. With huge companies and organisations such as Amazon heading up so many of the SERPs nowadays, the most that can reasonably be accomplished is to appear on the first page of results, and even that is not a certainty.
3 Outdated methodology
The world of SEO is constantly changing and evolving, but perhaps your agency isn’t keeping abreast of the changes. New algorithms aren’t always announced, but they can have a profound effect on your current SEO approach, so your agency needs to be on the ball. Consider switching to an agency such as https://www.elevateuk.com/seo-services/, which specialises in providing professional SEO services in London and throughout the UK, and who pride themselves in the quality and relevance of their knowledge about all things SEO-related.
4 Prices are too high
Perhaps your agency seems to be performing well, but their charges are just too high? SEO comes in all price brackets, so don’t be tricked into paying more than you need to for your digital marketing.
5 Another agency is a better fit for your brand
Sometimes it just seems that one agency suits a company better than another, even though they both appear to offer a very similar service. Your SEO agency will be doing business with you for a long time, so it’s important to find a team that you can really gel with, for the best long-term results.